Marketing a business is one of the most difficult tasks for any business. Advertising costs can sky rocket if you do not have a firm plan. When planning your budget, take into account what types of advertising you plan on doing and how much each type costs. Word of mouth costs nothing, but it also takes longer to grow your business. Flyers are inexpensive, but thrown away and destroyed quickly. Radio, TV, and billboard spots attract a lot of attention, but just one spot can blow an entire years budget. Promotional items are great for attracting the attention of customers. Custom t-shirts are nice, but often cost prohibitive. Advertising your company using personal pens is economic, and buying in large quantities will save you even more.
There are a few main benefits of using promotional pens:
1.They last so your customers will be able to use them for a long time. Rather than just being handed something that will break, be lost, or be thrown away in a few days your customer will have something they can carry with them to use often.
2.They are useful to most customers. You want your customers to be able to actually use anything you give them. Most customers do not need a stuffed animal or will not wear a t-shirt with your logo, but pens are useful and often needed.
3.They are inexpensive, so you can buy more. When you have a limited budget, you want the most for your dollar. Promotional pens are inexpensive and will not burst your budget.
Set a budget before buying any promotional item. When you know how much you can spend without it damaging your business accounts, then you have a better idea of what you can do. You can use software available online to make it easier to keep track of.
Deciding on a logo or lettering for your promotional pens can be as simple as a name and phone number. You can have basic company information on the pens to remind your customers how you can be reached. You can also have a logo printed, a mission statement, or any other information that fits your business. I recommend a classic style with your company information in a bold color choice. The promotional pens with classic styling are inexpensive and great idea as they are easy to hand out without worrying about the cost.
Choose a style that fits your company. Promotional novelty pens are a great choice if you want to stand out from the crowd. These novelty pens are great for grabbing your customer's attention because they are fun and unique. Basic company information can still be imprinted on all pens, but these pens offer unique designs that are pleasing to the eye. I love the promotional novelty pens that have a design similar to your companys main business. I also really like the idea of stress ball pens.
Here are a few tips and tricks to make the most of your promotional pens. Have your promotional pens readily accessible to all customers. Keep them where your customers are. Order your pens in large quantities since you will save more per pen if you are willing to buy in larger quantities. Stick with one imprint color as more colors will increase the cost.