One of the fastest ways to get traffic to your website is with Google AdWords. With the huge amount of traffic that you can get in such a short amount of time, it's no wonder why AdWords is such a popular advertising platform. There is obviously big money to be made advertising with AdWords because the more traffic you send to your site, the more sales you will make.
The downfall of using AdWords on the other hand is that it can also be very intimidating and can take you months to master. But with the tips that I'm about to show you, I'm hoping that you will have the knowledge that you need to increase your return on investment.
Let's start off with a huge mistake that most people do that is costing them a fortune on ad spend which cuts into their profits. I'm talking about keywords. Most people bid on keywords that have absolutely nothing to do with their site, product or service that they are promoting. If you have a site that only sells "brand new flashlights", you better not be bidding on the keyword phrase "vintage flashlights". There is nothing more of a turnoff for a person searching for something specific on Google, clicking on an AdWords ad that they think will bring them their solution only to find out that they landed on a site that has nothing to do with what they are looking for. Using negative keywords can be a big help to solve this problem.
Next tip would be about the best place to be ranked. This may sound strange but you do not want your ad to be ranked in the number one spot – you instead should shoot for a spot near the 3rd position. The reason for this is because most people who use Google will click on the first position ad and then go back and check out a few more ads. Being in the number one spot does not guarantee you a sale but can lower your conversion rate because of the people who look around a few sites before buying. You will also pay more to be in the number one spot so you are better off to drop back to around the number 3 position, pay less per click and probably get more sales.
And last but not least, you need to track your ads. Google provides a free analytics service where you can place a tracking code on your website and then get stats for every keyword and know exactly what keywords are creating sales and what keywords are garbage. Then you can remove the keywords that are not working and only keep the ones that do. This will increase your ROI.
Whether you have been using Google AdWords for a while now or if you are just starting out, put these tips into action and watch your return on investment improve.